This is an individual assessment and you are to generate a new venture, product or service idea.
This idea can be a social, product or service innovation.
This idea can be intrapreneurial or entrepreneurial, however it must be new.
You are to show ownership validation and demonstrate how it was developed.
You should include a brief discussion in your market validation and show initial assessment of risk, cost, opportunity and environmental factors.
You will then make a general recommendation for the market potential of your new idea.
The word limit for this assessment is 1500 words maximum and you are to choose your own
written format that you feel best articulates your proposal and validation.
Whatever your preferred format, your document should still include standard components from a
business report, such as a title page, executive summary, introduction and conclusion. You should also support your report using figures and tables and offer secondary source evidence where required.
Please be sure to see the SAMPLE on how to go about this assessment and grade rubric on how the points are allocated for each section. Please make sure to see the sample and grade rubric attached. Point allocation for each section is very important.
At least 10 references. Out of 10 five must be academic. APA style citations
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