MKTG201 Week 4


250+ WORDS

REFERENCES IN APA 6th Editon format

Book Title: Principles of Marketing

Author(s): Tanner and Raymond

Publisher: Flatworld Knowledge

eISBN: 978-1-4533-4499-6

Answer two of the three forum questions,
listed below, for this week. .

1. How do the product-dominant and service-dominant
approaches to marketing differ? Ch. 6

2. What are the four types of consumer offerings? How
do they differ from one another? Ch 6

3. Identify two consumer products sold in a grocery
store or by a mass merchandiser such as Walmart. Explain the strategies used to
introduce each of the products or which strategy you feel will be most
successful. Ch. 6 & 7

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