MKT 571 Week 3 Segmentation and Target Market

Write a white paper on a company of your choice and discuss
the market segmentation within that industry along with the target market for
the company and the selection process for that target market.

Required Elements:

No more than 2100 wordsInclude demographic, psychographic, geographic, and
behavioral characteristics for the selected company.A positioning statement for the company with careful
consideration of their brand and strategyPaper is consistent with APA guidelines.

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