For this milestone, you will develop the campaign overview outlining key elements of your proposal.
Specifically, the following critical elements must be addressed:
a. Executive Summary: Provide a brief summary of the proposed campaign that provides context for the full proposal and highlights key campaign elements.
b. Key Takeaways: Summarize the major takeaways or â€œlessons learnedâ€ from the results of the earlier campaigns.
c. Recommendations: Provide campaign recommendations that accurately reflect previous campaign results and align with current campaign goals.
d. Channels: Identify appropriate digital channels for the campaign and provide an explanation of the underlying selection rationale based on the clientâ€s campaign goals, resources, and constraints, as well as industry research and best practices.
e. SWOT Analysis: Summarize the strengths, weaknesses, opportunities, and threats of the digital campaign, including legal and ethical concerns.
f. Evaluation Criteria: Determine appropriate KPIs for the campaign and provide a clear, logical, and accurate rationale for their selection.
paper must be submitted 3 page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Any sources must be cited according to APA style.
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